ON AIR
Podcasts
WHAT’S NEXT! WITH TIFFANI BOVA
What's next for companies and individuals as they look to innovate and grow. Whether I am preparing for keynote speech or writing for publications, these are my go-to people.
"I LOVE THIS BOOK. PERIOD."
- TOM PETERS, AUTHOR OF IN SEARCH OF EXCELLENCE
Short List: Best Strategy and Management Book 2018 by 800-CEO-Read.
"always a pleasure to discuss disruption, innovation & the challenges facing businesses today with tiffani."
- geoffrey moore, author of crossing the chasm
"Tiffani was wonderful doing one of my last public interviews as Microsoft's CEO – we had a great time looking back across what has happened in the industry since taking on the position as CEO "
- Steve Ballmer, former CEO Microsoft
"don’t find products for your customers, find customers for your products."
- seth godin, best selling author
"Featuring important work such as that by Tiffani Bova is at the heart of what Thinkers50 is all about."
- Stuart Crainer, Thinkers 50 Cofounder
SPEAKING
THE FUTURE OF GROWTH
The Reality of Building a Healthy Sustainable Business (Ingram Micro ONE)
Watch
THINKING
DEFINING INNOVATION
Innovation is like Jello. It's hard to define, and it is even harder for most brands to wrap their hands around. Tiffani Bova is here to help.
ListenEVANGELIZING
CUSTOMER EXPERIENCE
Hey, marketers! Here's some news for you -- you don't own customer experience at your company. The sales department doesn't either.
ReadTHOUGHT LEADERSHIP ARTICLES
AUGUST 28, 2018
Harvard Business Review:
Why Adding More Products Isn’t Always the Best Way to Grow
Product expansion is often used as a path to growth, but it can have unintended consequences for other aspects of the business — including the customer experience central to the company’s value proposition.
JULY 20, 2018
Entrepreneur Magazine:
How Kylie Jenner Built One of the Fastest-Growing Beauty Brands Ever
One of the most successful recent examples of a company executing a highly targeted and effective product expansion growth strategy is Kylie Jenner, best known as being the youngest of the Kardashian-Jenner empire.
