Tiffani Bova is the global customer growth and innovation evangelist at Salesforce (NYSE: CRM). Recognized in 2014 as one of the most Powerful and Influential Women in California by the National Diversity Council, Top 50 Marketing Thought Leaders by Brand Quarterly Magazine in 2016 and Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter. Bova is a highly sought after keynote speaker having delivered over 250 keynote presentations around the globe to over 300,000 people on sales transformation and business model innovation. A regular contributor to HuffPost, Harvard Business Review, Marketing Matters on Wharton Business Radio - SiriusXM and Forbes plus various industry leading podcasts on sales, marketing and digital business.

Bova has earned accolades from the best leaders in the technology world like HP, IBM, Amazon, Oracle, SAP, Oracle, Cisco, and Microsoft. They praise her for cutting-edge analysis and her skill at inventing bold strategies for growth. "Tiffani is one of the most knowledgeable analysts in the industry when it comes to understanding channel, customer and tech trends." "She's the only one who speaks to the real world we all live in – recognizing our need to preserve the existing revenue stream while simultaneously developing a whole new approach." "Her ability to see clearly several steps ahead and uncover practical solutions to shortcomings and challenges is a true asset."

Prior to working with Salesforce she was a VP, Distinguished Analyst and Research Fellow at Gartner. Bova has also lived in the fast lane of high tech, leading sales organizations, driving growth and creating durable competitive advantages at Sprint, Inacom, Interland (web.com) and Gateway Computers. She learned how to lead sales and marketing teams in hotly competitive markets. She created some of the first cloud based channel programs and completely reinvented "go-to-market" tactics in several hardware and services businesses. And she developed her unique ability to connect with executives and employees at every level.

Her high velocity years at the front lines also gave Bova the hands-on expertise executives crave in their strategic partners and made her an authentic, passionate and brilliant advocate committed to her clients’ success and prosperity.

  • VP and Distinguished Analyst with Gartner Research specializing in strategic cloud services brokerage
  • Top-rated speaker at leading global IT industry events
  • Author of leading industry periodicals
  • Top 50 Sales and Marketing Influencer by Top Sales World Magazine
  • 2013 Gartner's Thought Leadership Award
  • Top Sales and Marketing Video - Future of IT Sales by Top Sales World Magazine

Featured News

Salesforce.com: Welcome Tiffani Bova: Salesforce's New Global, Customer Growth, and Innovation Evangelist

Tiffani joins SalesForce from Gartner, where she spent 10 years as a VP, Distinguished Analyst and Research Fellow...

Who Owns Customer Experience?

Hey, marketers! Here's some news for you -- you don't own customer experience at your company. The sales department doesn't either. In fact, asking "Who owns customer experience" is asking the wrong question says Tiffani Bova...


September 6-7, 2017
Hyatt Regency, San Francisco Airport
Are you primed to capitalize on the full value of your distribution partnerships now that the technology industry has reached a pivotal turning point? Join the distribution industry’s CEOs and other leaders as well as your peers...