THE FUTURE OF GROWTH
The Reality of Building a Healthy Sustainable Business (Ingram Micro ONE)
Innovation is like Jello. It's hard to define, and it is even harder for most brands to wrap their hands around. Tiffani Bova is here to help.Listen
Hey, marketers! Here's some news for you -- you don't own customer experience at your company. The sales department doesn't either.Read
THOUGHT LEADERSHIP ARTICLES
Harvard Business Review:
Product expansion is often used as a path to growth, but it can have unintended consequences for other aspects of the business — including the customer experience central to the company’s value proposition.
One of the most successful recent examples of a company executing a highly targeted and effective product expansion growth strategy is Kylie Jenner, best known as being the youngest of the Kardashian-Jenner empire.